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Learn new skills to build your brand or business

Set marketing goals overview

  • By Facebook Blueprint
  • Published: Sep 23, 2021
  • Duration 8m
  • Difficulty Beginner
  • Rating
    Average rating: 4.5 20 reviews

Outline

Learn how to set achievable goals that make sense for your business.

Why SMART goals matter

This lesson will introduce you to SMART goals. Understand SMART goals and set SMART marketing goals for your business.

  • Why is it important to set goals?

  • What is a SMART goal?

    • Define specific in a SMART marketing goal
    • Define measurable in a SMART marketing goal
    • Define achievable in a SMART marketing goal
    • Define relevant in a SMART marketing goal
    • Define time-bound in a SMART marketing goal

Set SMART marketing goals

This lesson will support you to create SMART marketing goals. Learn how to create SMART marketing goals and how to measure your progress against your SMART goals.

  • What is a SMART marketing goal

    • Review specific in a SMART marketing goal
    • Review measurable in a SMART marketing goal
    • Review achievable in a SMART marketing goal
    • Review relevant in a SMART marketing goal
    • Review time-bound in a SMART marketing goal

  • Review an example of what SMART goals look like for a business