Welcome to the Ads Basics online learning hub. In the lessons below, you’ll learn about Facebook’s Ads Basics in an interactive way. Learning objectives include:

  • Explain how Facebook Ads can benefit your organization.
  • Create a strategy to reach your organization’s goals.
  • Identify the audience you are trying to reach.
  • Set a budget for your Ads that align with your goals and Ad Objective.
  • Select creative visuals to make your Ads stand out.

Let’s get started!